LAVIN RUGS WEBSITE

Prior to the launch, Lavin Rugs’ lacked a website. To meet the high fashion positioning of their brand, the aesthetic appeal and functionality needed to attract and retain customers in a highly competitive market was key. The existing site was nothing more than a landing page with a rudimentary design, zero functionality, and no real story to tell. The challenge was to develop a solution that would not only meet their design standards but also provide users with an enhanced experience for optimized product displays, and streamlined purchasing flow for B2B transactions.

We conducted thorough market research, examining industry trends and competitor websites to identify key design elements and features that would appeal to Lavin Rugs’ target audience—retailers and interior designers. Through stakeholder interviews, we learned about the brand's goals, product offerings, and their desire for a site that was both functional and visually compelling. Based on these insights, we defined clear objectives: an intuitive design, easy-to-navigate product categories, augmented reality features, and a streamlined checkout process.

The design process began with wireframing the site’s structure to ensure a user-friendly experience. We focused on simplifying the navigation and creating clear product categories, which would allow visitors to easily find the rug styles and sizes they were looking for. In line with Lavin Rugs’ high-end, luxury brand image, we chose a clean, minimalist design with rich imagery to showcase the beauty of their products. High-quality product photos were strategically placed to highlight the details of each rug.

We also prioritized mobile responsiveness, ensuring the site would look and function seamlessly across all devices. One of the key features that came into consideration for mobile was the augmented reality feature that allowed for users to upload images of their spaces and view any rug from the collection on their floor in real time. 

After the design was finalized, we moved on to development, where we built the site using a robust CMS to allow easy updates, integration of an online ordering system, and detailed product pages.

Some of the key features we integrated into the Lavin Rugs website included an intuitive product filtering system, a detailed rug sizing guide, a quick-order feature for B2B buyers, and the aforementioned AR room visualizer for real time previews of rugs in spaces.

We also implemented an easy-to-use CMS so the Lavin Rugs team could update product listings and prices efficiently. Integration with inventory and ordering systems streamlined the purchasing process, providing real-time stock updates and easy reordering.

A major challenge was ensuring the website’s performance across a variety of devices and browsers, especially given the high volume of product images. We solved this by optimizing image load times without compromising on quality. Another challenge was meeting the client’s request for a highly customized B2B order system. By working closely with Lavin Rugs’ internal team, we developed a tailored solution that would handle bulk orders and customer-specific pricing, streamlining the ordering process.

Since the launch of the new Lavin Rugs website, the company has seen hundreds of new account registrations, and website traffic has begun to flourish as the brand grows. User engagement has improved significantly, especially with the AR room visualizer, with visitors spending more time on product pages and viewing a higher number of rug collections. The new ordering system has streamlined B2B transactions, improving efficiency and boosting order volume. Feedback from clients has been overwhelmingly positive, with many commenting on the site’s ease of use and aesthetic appeal.

The new Lavin Rugs website not only met but exceeded the client's expectations, delivering a modern, responsive, and visually stunning platform that perfectly reflects the brand’s values. With an industry leading user experience, enhanced product visibility, and efficient ordering capabilities, Lavin Rugs is now better positioned to attract new customers and drive business growth. As the client put it, 'The new site has completely transformed how our customers interact with us and has made it easier for us to do business.