The challenge for this project is twofold: showcasing hundreds of new products each year while maintaining the catalog’s consistency and visual appeal. Quorum's customers have come to expect a certain format, so the catalog must deliver that consistency every year, while simultaneously introducing new design elements to keep the book visually fresh.

Since the catalog serves as Quorum’s primary sales tool, it is essential that it’s delivered on time, with no errors, and in a way that speaks to both existing and potential customers.

The first step in this project is to understand Quorum's visual merchandising goals and ensure the catalog effectively showcases their newest products while adhering to established brand guidelines. Our team works closely with Quorum to review product photography, product descriptions, and specs to ensure everything is accurate and appealing. We also monitor trends in the industry to ensure the catalog’s visual elements stay modern and engaging. Through careful planning and coordination, we maintain consistency with each new iteration, making sure every year’s catalog remains true to Quorum’s established look and feel while introducing new, fresh design elements.

The process starts with designing the layout of the catalog, which includes organizing products into logical categories and ensuring the design showcases them in a way that aligns with Quorum’s aesthetic.

We work on incorporating new design elements such as updated typography, refreshed layouts, and the integration of high-quality imagery to keep the catalog visually appealing. While maintaining the tried-and-true format that Quorum’s customers are familiar with, we continuously evolve the design to reflect changing trends in the lighting and fan industry.

The catalog must present hundreds of products in an organized and visually compelling way. We incorporate high-quality product images, clear descriptions, and easy-to-read specs to ensure that each product gets the attention it deserves. Additionally, we make sure that the catalog’s layout supports ease of use, allowing customers to quickly find the information they need. Each year, we evaluate the effectiveness of design elements, product categorization, and layout structure to make sure the catalog continues to perform at its best.

One of the key challenges each year is ensuring the catalog is completed on time while maintaining accuracy. With hundreds of products and thousands of copies to print, we face strict deadlines, and accuracy is paramount to avoid errors in product descriptions, specs, or imagery. To solve this, we implement a meticulous review process and collaborate closely with Quorum’s team to make sure everything is in order before going to print. We also ensure that new design elements don’t disrupt the catalog’s established format, maintaining consistency for returning customers while still offering something new.

The impact of the catalog on Quorum’s business has been significant. The catalog remains their primary sales tool, driving both new customer acquisition and repeat business. Over the years, the catalog has become a trusted resource for Quorum’s customers, who rely on it to make purchasing decisions. The subtle design changes each year keep the catalog fresh, while the consistency in format ensures that customers know exactly what to expect. The result is an effective, high-impact marketing tool that continues to drive sales year after year.

The Lighting & Fan catalogs have been a cornerstone of Quorum International’s sales strategy for decades, and Vision Media Group’s role in bringing these catalogs to life has been instrumental in their ongoing success. Each year, our team works tirelessly to ensure the catalog is visually engaging, accurate, and delivered on time. With a commitment to excellence and collaboration, we continue to help Quorum achieve its goals and provide customers with the best possible experience.