The main challenge was showcasing the mirrors as both aesthetically pleasing and functional. These mirrors weren’t just beautiful pieces of decor—they offered unique functionality that set them apart from traditional mirrors, such as adjustable lighting and built-in features for daily use. The videos needed to demonstrate these capabilities in a way that was both engaging and informative, all while maintaining the luxury and elegance that Oxygen Lighting wanted to project. Furthermore, creating a visually stunning series that also highlighted the mirrors' practical features required meticulous planning, from shot composition to lighting and props.

Before shooting, our team worked closely with Oxygen Lighting to fully understand the product’s features and the brand's vision for the video series. We conducted product demonstrations and collaborated with the design team to ensure we were capturing the most important features. We then designed a shot list that strategically incorporated the mirrors’ functionality into different real-life scenarios, using highly stylized sets to create an aspirational environment. Our strategy was to show the mirrors in luxurious, everyday settings, emphasizing both their functionality and their role in elevating the aesthetic of any room.

Our production team took the reins from start to finish. We designed the sets to match the high-end nature of Oxygen Lighting’s brand, creating visually dynamic environments that complemented the mirrors while allowing the product to be the hero in each shot. We carefully selected wardrobe and props that aligned with the brand’s sophisticated aesthetic, ensuring that every element contributed to the overall look and feel. Over the course of a week, we executed the shoot, making sure to capture a range of shots that would highlight both the mirrors’ functionality and their elegant design.

The video series was designed to showcase the functionality of the mirrors in highly visually appealing settings. We ensured the footage highlighted features like adjustable lighting, built-in USB ports, and touch sensors, making it clear how these mirrors could elevate both the look and functionality of any room. The set design and styling allowed the mirrors to stand out, while the clear demonstrations of their features created an informative and engaging experience for viewers. Each video was crafted to make sure the audience not only admired the product but also understood how it could fit into their daily lives.

One of the challenges was making sure the mirrors' functionality came through clearly in the video while maintaining the high-end, aspirational feel that Oxygen Lighting wanted to project. We overcame this by using thoughtful set design and props to highlight the product's features in a natural, yet elegant way. Another challenge was the tight timeline, but with meticulous planning and coordination, we were able to execute the shoot in just one week. Post-production was also critical in ensuring that the final videos maintained the brand’s visual integrity, which required close collaboration with the editing team to ensure everything was polished and aligned with the brand’s aesthetic.

Through careful planning, creative design, and seamless execution, we produced a video series that not only highlighted the functional features of Oxygen Lighting’s decorative lighted mirrors but also elevated their overall brand image. The result was a product launch that successfully captured the attention of customers, showcased the mirrors in an aspirational light, and helped drive sales. The project was a prime example of how video content can be used to create a compelling and informative brand experience.

The new Lavin Rugs website not only met but exceeded the client's expectations, delivering a modern, responsive, and visually stunning platform that perfectly reflects the brand’s values. With an industry leading user experience, enhanced product visibility, and efficient ordering capabilities, Lavin Rugs is now better positioned to attract new customers and drive business growth. As the client put it, 'The new site has completely transformed how our customers interact with us and has made it easier for us to do business.